To show pricing or not?
The majority of wholesalers (71.8%) continue to show pricing prior to login.
Most sophisticated eCommerce platforms offer the ability to control who views what levels of pricing and products.
B2B wholesalers are leaving select products, that require more extensive configurations, to a quoting system to shelter any public pricing behind a login. Logically, the more custom the sales process, the more of a requirement for other interactions like sales staff.