Google AdWords: Campaign Management

Google AdWords Campaign Management

No other type of advertising can provide as accurate, and often times lowest, CPA (Cost Per Acquisition).

An AdWords campaign is a holistic campaign in itself; it requires just as much planning, execution and several levels of optimization as a complex, multi-channel, integrated marketing campaign would. The ad copy and target audience are crucial to its success. The advantage of an AdWords campaign is the deep nose-dive into the world of optimization.

Read the guide here: https://blog.kissmetrics.com/google-adwords-campaign-management/

Dan Sachdev

Dedicated Raptors fan. 

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