1. More traffic.

2. Improve conversion rate.

3. Increase Average Order Value.

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Easy right? While there are endless levers and knobs to fine tune and crank the orders through an eCommerce business, here are the key areas where you should focus.

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For traffic ...we generally look at all channels, and pick where to prioritize the marketing efforts: paid search, organic search, social, referral, e-mail or direct.

For conversion rate ... make sure all of the stages of your online sales funnel are properly measured & reported, then fix the under-performing stages! Overall an eCommerce conversion rate of 1.00% is an initial benchmark target. For well managed sites, it is not uncommon to achieve 2.00 - 5.00% conversion rates.

AOV ... how about a custom feature on your site that encourages customers to increase their order size? Tiered pricing is an all-time favorite to boost order size and allow customers to enjoy the lowest unit price available.

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