1. More traffic.
2. Improve conversion rate.
3. Increase Average Order Value.
Easy right? While there are endless levers and knobs to fine tune and crank the orders through an eCommerce business, here are the key areas where you should focus.
For traffic ...we generally look at all channels, and pick where to prioritize the marketing efforts: paid search, organic search, social, referral, e-mail or direct.
For conversion rate ... make sure all of the stages of your online sales funnel are properly measured & reported, then fix the under-performing stages! Overall an eCommerce conversion rate of 1.00% is an initial benchmark target. For well managed sites, it is not uncommon to achieve 2.00 - 5.00% conversion rates.
AOV ... how about a custom feature on your site that encourages customers to increase their order size? Tiered pricing is an all-time favorite to boost order size and allow customers to enjoy the lowest unit price available.